New Ocean Outdoor Study Reveals the Brand Building Power of Full Motion...
Full motion DOOH is 2.5 times more impactful than static OOH sites Online video performs better when DOOH is included in the media plan Neuroscience research released today demonstrates how full...
View ArticleNew study shows how Piccadilly Lights drive brand status and positive...
Modern, global destination delivers 88 percent brand recall New research has confirmed the world-famous Piccadilly Lights, owned by Landsec, is a modern global landmark and prestigious brand...
View ArticleThe Lights: still shining bright 1 year on
“It puts London back on the map again, it’s been dark for too long” one commuter announces whilst gazing up at the mesmerising display that dominates Piccadilly Circus. This direct quote from our...
View ArticleWomen’s Aid and Engine secure Grand Prix in Ocean’s 10th anniversary...
“DOOH is redefining human engagement” – Ocean CEO Tim Bleakley Marking 10 inspirational years of outstanding creativity in digital out-of-home, Ocean Outdoor today (Wednesday, June 19) named the Grand...
View ArticleNew Ocean Outdoor study reveals the brand building power of full motion...
Clear hierarchy of DOOH capability and effectiveness index established London, UK: Neuroscience research released today (July 11 2019 ) demonstrates how full motion digital out-of-home (DOOH) campaigns...
View ArticleThe Power of Neuroscience in Digital Out of Home
“Neuroscience is by far the most exciting branch of science because the brain is the most fascinating object in the universe.” Stanley B. Prusiner, Neurologist & Biochemist, Nobel Prize winner 1997...
View ArticleDOOH content and advertising interplay ramps up engagement 5x
In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few...
View ArticleContent and DOOH: Extending the life of linear broadcast
Last week Ocean presented its latest neuroscience and YouGov research into the interplay between live broadcast, content and DOOH, plus the public’s perceptions. Hosted at the Royal Academy – with over...
View ArticleSigns of recovery, normalisation and endurance in the UK motors industry
New research from Ocean’s consumer panel, @TheLocal*, has uncovered new attitude and behavioural insights that suggests the automotive industry is starting to experience signs of recovery and...
View ArticleRethinking Ocean Outdoor: Introducing Peak DOOH
The Primers identifies 280 digital frames – the best of the best of DOOH Ocean Outdoor is reframing the DOOH (digital out of home) proposition to equate the power of DOOH with peak TV. The Primers is...
View Article
